UGG x Tom Brady

Most people - especially men - think UGG is a one-trick pony with “that fuzzy boot” for women. The reality is that men crave comfort and style. UGG has unparalleled design, so to validate the fit and vibe we partnered with the G.O.A.T. of athletic style, Tom Brady. In a first-to-market live streaming experience on Twitter, Tom took viewers behind the scenes of his Fall 2015 campaign shoot; and he changed UGG For Men’s status to #nowtrending. That was followed up by the “Do Nothing” campaign, which helped spur a 200% surge in traffic to UGG’s e-commerce.