REIGN Body Fuel Launch

As energy drinks became mainstream, a new sub-category opened up: performance energy. However, no energy drink was truly owning the gym and fitness space. In stepped REIGN, a brand designed to provide total body fuel to give hardcore fitness freaks the juice they need to crush that personal best. A sharp digital media campaign featuring top-tier fitness influencers such as Natalie Eva Marie helped Reign crush its launch; sales beat forecast by 200% in the first year.