Verizon Droid Launch

Verizon was looking to make a splash with their new smartphone, the Droid. The blockbuster film Inception focused on artificial reality driven by technology. In partnership with director Christopher Nolan’s production company, Syncopy, we developed a virtual maze world and mobile game, “Mind Crime Prevention”, to drive Droid sales. 10K downloads of the game later, Verizon sold 300K devices in the first week post-launch.